ICON WORKS

Iconic touch with iconic tech.

ICON WORKS combines strategy, expert guidance, training and custom technology to build systems your organization can actually use.

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$20M+
Advertising budget managed
Meta
6
Integrated solution areas
27
Configurable modules
What We Build

One operating model — communication, growth and technology working as a single system.

01
Strategy that leads
Corporate communication remains the strategic core — employer brand, culture, executive and stakeholder communication.
02
Growth that compounds
Digital campaigns, content, SEO and performance turn positioning into measurable pipeline.
03
Technology we build
We build the software, data, automation and AI that run the whole system — engineering is our own layer, not a promise.
Systems

Start with a system — not a service list.

Three outcome systems, plus a custom path. The full 27-module library lives beneath them.

System 01
People & Brand System
Employer brand, culture, leadership, employee & candidate experience.
Employer Brand · Culture Narrative · Executive Communication · Internal Communication · Career Website · AI Assistant
Explore People & Brand
System 02
Growth System
Demand generation, digital presence, campaigns and conversion.
Corporate Website · Landing Page · Content System · SEO · Digital Campaign · Conversion Tracking · CRM Automation
Explore Growth
System 03
Intelligence & Automation System
Manual work, fragmented data, reporting and workflows.
Analytics Dashboard · Social Media Analytics · Workflow Automation · API Integration · CRM Automation · AI Agent
Explore Intelligence & Automation
Custom
Custom Build
Non-standard or multi-function institutional problem.
Custom Software · Web App · International Project Architecture · Multi-module solution
Start a Custom Build
The module model

More than software. More than consulting.

A module is a complete delivery unit built around a business outcome — combining strategy, expertise, technology and capability building in one structured process. Each module may include:

Assessment Advisory Workshop Build Training Measurement
Solutions

What we solve.

Solutions explain our expertise. Modules are the discrete units you can actually configure and buy.

01
Corporate Communication
Employer brand, culture narrative, executive communication, internal communication, reputation and stakeholder communication.
02
Digital Growth
Digital campaigns, social media, content, SEO, performance, lead generation and conversion.
03
Web & Software
Corporate websites, career sites, microsites, web apps, internal tools and custom software.
04
Data & Intelligence
Dashboards, social analytics, campaign analytics, KPI systems, reputation monitoring and competitor intelligence.
05
Automation & AI
CRM automation, workflow automation, AI assistants, API integrations and marketing automation.
06
Impact & Projects
CSR, social impact, EU/international projects, education initiatives and institutional partnerships.
Modules

Choose your modules. Build what your organization needs.

Each module has a defined scope, deliverables, delivery components and timeline — combining assessment, advisory, workshops, build, training and measurement as needed.

Corporate Communication
Employer Brand Module
EVP, employer-brand narrative and candidate communication framework.
Web & Software
Corporate Website Module
Corporate site build with an analytics-ready, conversion-oriented structure.
Web & Software
Career Website Module
Employer-brand and recruitment-oriented career site.
Data & Intelligence
Analytics Dashboard Module
Integrated KPI dashboard and reporting layer across your channels.
Automation & AI
AI Assistant Module
Knowledge-base assistant / workflow assistant tuned to your organization.
Automation & AI
CRM Automation Module
CRM logic, automation and lead routing wired into your funnel.
See all modules in the system builder →
Build Your System

Combine modules into one configured system.

Select the modules you need and see an estimated total. Then start a project with your configured stack — no generic proposal required.

Corporate Communication
Digital Growth
Web & Software
Data, AI & Automation
Need Guidance?

Not sure what you need? Start with us.

Needs Analysis
60–75 min session + current-state review + problem map + recommended modules.
Low-friction entry — creditable toward a full project.
Expert Support Session
60 min with a communication / growth / software / data / AI specialist.
Standalone expert access.
Strategic Roadmap
Needs analysis + expert input + a 30/60/90-day roadmap + recommended stack.
Bridge from diagnosis to implementation.
Unique Project Development
Problem framing + solution architecture + custom scope + proposal.
For complex institutional problems beyond standard modules.

I know what I need

Explore modules, select, configure your system and start a project.

Explore Modules

I need guidance

Start with a Needs Analysis and get a roadmap plus a recommended module stack.

Start With Needs Analysis
Needs Radar

See where you're strong — and where a system helps.

ICONA asks a few quick statements and maps your strengths and gaps across six areas as a radar.

ICONA
ICONANeeds assessment · ~2 min

Ready? I'll read 12 short statements. Rate how much you agree (1–5) and I'll draw your needs radar at the end.

ICONA
ICONA
Strongly disagreeStrongly agree
ICONA
ICONAYour needs radar
    Start a Project
    Corporate Communication Expertise

    The strategic core stays with us.

    Grounded in the field's foundational frameworks — from EVP and Kotter's change model to Coombs' crisis theory and AMEC measurement.

    Employer Brand & EVP
    Employee value proposition, employer-brand narrative and candidate experience.
    Culture Narrative
    Culture narrative, core messages and leadership language.
    Executive Communication
    Executive messaging, thought leadership and crisis communication.
    Internal Communication
    Internal architecture, channels, cadence and change communication.
    Reputation & Stakeholders
    Stakeholder mapping, reputation framework and communication priorities.
    Impact & Projects
    CSR, social impact and EU / international project architecture.
    Technology Layer

    The execution layer that makes it run.

    Software, data, automation, AI and integrations — real, purchasable capability, not a future-product promise.

    Corporate & career websites Web apps & internal tools Analytics & executive dashboards Reputation & competitor monitoring AI assistants & agents Workflow & CRM automation API & system integrations
    How We Work

    One integrated delivery method.

    We don't just advise and leave — we diagnose, design, build, enable and measure with you. Technology and expertise, used together for the outcome.

    Diagnose

    Current-state review, data, stakeholder input and gap identification.

    Design

    Strategy, advisory, workshops, architecture, roadmap and scope.

    Build

    Software, content, automation, web, data layer or implementation.

    Enable

    Training, onboarding, playbooks, capability transfer and adoption.

    Measure

    KPIs, dashboards, reporting, review and optimization.

    How It Works

    Choose → Configure → Build → Review → Deliver.

    Choose

    Pick the modules that match your problem.

    Configure

    Set scope and options; see your estimated total.

    Build

    We kick off and build your configured system.

    Review

    You review against defined deliverables and revisions.

    Deliver

    We deliver, hand over and support onboarding.

    Referanslarımız
    Harvard Business School
    Aspire Institute
    Istanbul Teknik Universitesi
    Istanbul Universitesi Istanbul Tip Fakultesi
    Ankara Universitesi
    Yildiz Teknik Universitesi
    Eyupsultan Belediyesi
    Marmara Belediyeler Birligi
    TURGEV
    TUGVA
    Yetim Vakfi
    HERCEV
    Sivil Dusun
    Bilkent Cyberpark
    Istanbul Medeniyet University
    European Union
    T.C. İçişleri Bakanlığı Sivil Toplumla İlişkiler Genel Müdürlüğü
    Vanucci Mutfak
    Seranit
    Cune7 Ortodonti
    Harvard Business School
    Aspire Institute
    Istanbul Teknik Universitesi
    Istanbul Universitesi Istanbul Tip Fakultesi
    Ankara Universitesi
    Yildiz Teknik Universitesi
    Eyupsultan Belediyesi
    Marmara Belediyeler Birligi
    TURGEV
    TUGVA
    Yetim Vakfi
    HERCEV
    Sivil Dusun
    Bilkent Cyberpark
    Istanbul Medeniyet University
    European Union
    T.C. İçişleri Bakanlığı Sivil Toplumla İlişkiler Genel Müdürlüğü
    Vanucci Mutfak
    Seranit
    Cune7 Ortodonti
    Start

    A system builder — not a menu of disconnected services.

    Explore Modules Build Your System Start a Project
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    E-posta

    hello@iconworks.us

    Ofis

    2980 W 28th St, Coney Island, New York, NY 11224, USA

    Bilgileriniz gizli tutulur.
    ICONA
    ICONA